For small businesses, their website is likely the heart of their business operations, acting as a center for commerce and customer connections. But what happens when that site needs maintenance?
Just like a car, furnace, and marriage, websites need regular maintenance. There are software systems to update, settings to optimize, security to boost, new technologies to adopt, and backups that are needed.
The real problem, though, for small businesses, comes when the time arrives to actually do the work.
Most small businesses don’t have a professional IT department that can carry out website maintenance on a regular basis. Therefore, the best solution for many is to outsource website management services.
Here are the 7 benefits to look forward to when outsourcing website maintenance.
Most software solutions today are complex applications with a wide range of moving parts, and software companies regularly update these tools to enhance security, fix bugs, extend operability, and add features.
WordPress update services include regularly updating the core software as well as any plugins and themes — and you should note that there is generally at least one official WordPress site update every month.
While some software systems may automatically update themselves, many others will not. Proper software update protocol includes performing a backup first to ensure that no critical data are lost in case of an error.
A website maintenance plan will include regular software updates to ensure your website runs smoothly so you can focus on running your business.
Security is taking center stage at many companies, which is natural given the amount of information companies keep online and the rising number of online threats from cyber hackers and those seeking to hijack websites for ransom money.
While many computers, applications, and software packages have security built-in, it may not be sufficient for some critical operations.
A good website maintenance package will include complete website security, protection, and monitoring.
3. Website backups
Your website files and databases should be backed up regularly so you can restore your website quickly in the event of an issue.
Having a backup system in place will give you peace of mind knowing that your content is protected.
When you outsource your website maintenance, you’ll get website backups scheduled at regular intervals so you’ll never have to worry.
Most small businesses operate in highly competitive environments, which means that they can not afford to have customers experience a website that is slow, glitchy, or occasionally offline.
Top website maintenance plans will include features to improve user experience, including speed checks, downtown monitoring, and other site optimization features.
This not only keeps customers engaged but protects your brand and helps it to rise above the competition.
With employees to manage, books to balance, marketing campaigns to conduct, and competition to beat, small business owners have a lot on their plate.
For most, this means that their website takes a backseat to day-to-day operations.
By choosing from one of our monthly website maintenance packages, they can gain peace of mind and know that this vital part of their business is being handled by experts.
This also means that business owners are not on-call around the clock to handle website maintenance — small and annoying but absolutely critical tasks like fixing broken links, troubleshooting slow load times, and more.
Related to securing peace of mind above, contracting for your website maintenance means that small businesses can focus on their core operations and spend less time — or no time at all — worrying about software updates, data backups, WordPress update services, or any of the other small but time-consuming tasks related to website management.
Hiring website maintenance services is an easy and secure way to ensure that your website runs smoothly without distracting you from your core business operations.
Website maintenance service providers specialize in website operations.
This core focus means they can offer top-rate services at affordable prices — even our premium website maintenance plan, which includes weekly maintenance, daily backups, troubleshooting, malware scanning, speed optimization, 24/7 uptime monitoring, and more, costs a fraction of what even part-time in-house website maintenance staff could cost.
Trying to handle your own website maintenance is like trying to repair your home’s electrical system. Sure — you might be able to do some of the work, but complex tasks left to professionals can save you time and money while ensuring the job gets done right and when you need it to be done.
Full-service website management plans from Buckley Web Services include three packages and range from basic to standard and premium services.
- Website maintenance: Software updates, database optimizations, and more.
- Malware scanning, protection, and removal: Scan and protect your website from malware attacks that could impact your business.
- Troubleshooting and repair: Website error correction at no additional charge.
- 24/7 uptime monitoring: Around-the-clock checks that your site is live and functioning.
- Website backups: We keep copies of your website on hand in case it needs to be restored.
- Dedicated account manager: You get a dedicated U.S.-based pro to handle all of your operations.
- Speed optimization: We optimize your site so it runs at lightning speed.